LATE 1990s
Learning by building
Paul’s career began in web development, building websites and digital experiences at the start of the commercial web.
01 / ABOUT PAUL
A career built
across categories.
Web. Creative work. Fashion retail. New ventures. The curiosity to move between them has always been part of the story.
BORN.IN CANADA
RAISED ITALIAN
RAISED ITALIAN
The short version
I’m Paul Scida—a Canadian entrepreneur, digital builder, and identical twin.
I began my career in web development in the late 1990s and later co-founded Richmond Day, a Toronto creative agency whose digital work included MINI Canada. Along the way, I also helped build COAL with my twin brother Peter, starting with two clothing stores.
Today, my work spans Em Jay’s, OTTO Digital, and Budista. Budista’s first concierge experiences and Social Pressure are coming soon, with more ideas taking shape across software, furniture, fashion, spirits, a members’ club, and more.
02SELECTED MOMENTS
2003
Richmond Day
Paul co-founded the Toronto creative agency. Its digital work included MINI Canada. In a 2014 company release, Paul spoke about the new mini.ca experience and its goals.
Read the 2014 releaseTWO STORES
ONE TWIN IDEA
COAL: Come Out And Live
Peter and Paul—identical twins—built a fashion and retail venture that began with two clothing stores. COAL stood for Come Out And Live. Early on, Paul also considered the alternative, “Can Our Art Last?”
Read the 2007 Globe and Mail featureTODAY
& WHAT'S NEXT
Still building
Current ventures include Em Jay’s, OTTO Digital, and Budista. Social Pressure is on the way; other ideas are developing across software, furniture, fashion, spirits, and a members’ club.
See the venturesA line worth keeping
“You become the company you keep, so choose the relationships you want to nurture wisely.”
— Claudia ChanRead in Old Thoughts & Things →
What I keep in view.
