LATE 1990s
First, the web
Started out building websites and digital experiences.
Entrepreneur · Digital builder · Identical twin
Paul
Scida
I build ideas into businesses across technology, retail, fashion, and culture.
TORONTO / MIAMI / NEW YORKBORN IN CANADA
RAISED ITALIAN✳
RAISED ITALIAN✳
01THE THROUGH-LINE
A career across
digital & commerce.
From the early web to storefronts and new ventures, the common thread is building things that connect ideas with people.
A little more about me2003
Richmond Day
Co-founded a Toronto creative agency; its work included MINI Canada.
A TWIN IDEA
COAL
Two clothing stores with Peter, my identical twin, and a name built around Come Out And Live.
02WORK & VENTURES
Different fields. One instinct to build.
The work
keeps moving.
A / 01
RETAIL · ETOBICOKE
Em Jay’s
A smart-cannabis retail experience built around convenient service and thoughtful technology.
Explore Em Jay’s A / 02SOFTWARE · SYSTEMS
OTTO Digital
A technical studio for custom software, connected systems, automation, and infrastructure.
Explore OTTO Digital A / 03MEDICAL CANNABIS CARE
Budista
Intelligent medical cannabis care, made more connected.
Explore Budista03IN THE WORKS
The next chapter
Still making
room for more.
Some new ideas are close to the starting line. Others are still taking shape.
Budista
Licensed by Health Canada
Its first concierge experiences are coming soon.
Social Pressure
Another idea getting ready to step out.
SoftwareFurnitureFashionSpiritsA members’ clubAnd more
Follow what’s next
A line worth keeping
“You become the company you keep, so choose the relationships you want to nurture wisely.”
— Claudia ChanRead in Old Thoughts & Things